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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising.

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants.

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College of Business News

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Photo of tech leaders talking about AI with a screen in the background.

NextGen Enterprise Academy Partners with Mass Bankers Association to Deliver AI Training for Bank Leaders

鈥淎I Bootcamp for Bank Leaders鈥澛爄s a two-day virtual program scheduled for April 7 and April 14, 2026, to provide senior banking professionals and emerging leaders with hands-on training in generative artificial intelligence (GenAI) and its practical applications in the financial services industry.

University News, Business
Professor Aydogdu stands outside in front of trees on a summer day.

College of Business Professor Murat Aydogdu Honored with International 2026 SAS Educator Award

College of Business Associate Professor聽Murat Aydogdu聽has been recognized as a 2026 North American SAS Educator Award recipient鈥攁n international distinction honoring faculty who are advancing analytics, data science, and artificial intelligence education in higher education.

University News, Business
Four students stand holding their winning CFA certificates.

Real-World Finance in Action: WNE Team Wins CFA Boston Challenge

Students from WNE's College of Business has earned top honors at the CFA Society Boston聽Investment Research Challenge, winning the Local Finals on February 11 and advancing to regionals. This annual global equity research competition provides university students with hands-on mentoring and intensive training in financial analysis.

University News, Business